HAVE YOU MET ZEPHIR MOREELS?
On paper, Zéphir Moreels is Extra-Ordinaire’s Visual Art Director as he is responsible for all visual aspects of E-O’s projects. Nonetheless, resuming his work with us through a single title would be reductive.
Zéphir is also our graphic designer, our video director and our web designer, on top of working hand-in-hand with Jean-Paul Lespagnard to elaborate E-O’s artistic projects. It’s easy to say that the man is a multitask talented workforce.
Since his debut in the structure in 2019 as a salesclerk, Zéphir has managed to climb E-O’s hierarchical latter, quickly showing dedication and an extensive palette of skills. While E-O has given him the opportunity to showcase his many talents and work on various projects, he’s easily given back tenfold.
Zéphir was born in Brussels (like E-O ☺) but grew up in Nantes, France, where he studied Applied arts in high-school and specialized in graphic design. He then went on to enter the ERG, Brussels, in typography & video. He’s now ending a master in video, design & graphic experimentation.
NAME 1 PERSON, 1 PLACE, 1 OBJECT THAT SHAPED PAST, PRESENT AND INSPIRES YOUR FUTURE.
Person who shaped past: an exception is to be made here as a one being can’t be chosen over the other: “Micha Deridder & Ollivier Moreels; my parents. My mother for introducing me to colors, phantasmagoric materials and for dressing me up in wools with patterns from the everyday life. My father through making me part of the graphic experimentations in his many workshops and organizing drawing contests in our family. I thank my parents for having me grow-up in such a special environment”
Place that shapes present: “My room Is where I spend the most time. I love to be at my desk and surf from a project to another: Extra-Ordinaire, my music and my videos through the creative studio “Amer” I co-founded with my friend Antoine Grenez. I’m aware that I’m privileged to like where I am, in my room there is everything for multidisciplinary creations. To sum-up, my room is where I gather all my inspirations from the outside world.”
Object which inspires future: “My notebook is where I write down all my dreams, what I aspire to do and/or live. Maybe most of these things will never manifest, but who knows… For example, I’d like to write my own fiction, but maybe my journey will take me elsewhere.”
HOW DO YOU FIND THE EXTRA IN THE ORDINARY IN YOUR PERSONAL LIFE?
“I find it simply by being curious of things, to look up instead of looking at my feet. I’m now into making documentary movies and I think it’s because I’m so fascinated by fantasies; all what human beings can imagine to find answers to various questions of life. Through documentary films, I’ve discovered that our imaginary comes from the ordinary and one can witness scenes that, from a perspective would appear to be surreal but is actually ordinary to someone else’s point of view. For example, while I was traveling Lithuania, I saw scenes of cult in which people would wear masks and burn a representation of a death goddess, all in her honor. That is something which was extraordinary to me but completely casual for Lithuanians.”
WHAT MAKES E-O PHILOSOPHY SO EXTRA-ORDINARY?
“Once again, being curious; what’s interesting with Extra-Ordinaire is how it emphasizes curiosity & exchange. To highlight discovered cultures and know-hows though the work of craftspeople who, with great humility, we trust & trust us to create new things. Above all else, Extra-Ordinaire questions one’s legitimacy to be curious about what’s going on in other regions of the world and do something with it. If this project was only about gathering things from various places in the world it would surely miss a point. Extra-Ordinaire becomes what it is when a creation arises from an encounter, an exchange. It’s, in a way, the positive side of globalization.”